Based on Lindy West’s memoir of the same title, Shrill is Hulu’s transformative comedy series about a struggling young journalist who is determined to change her life without changing her body.

The challenge was to create a campaign as playful and colorful as the show. Strategically we decided to use the language that our community was already using online in order to make it more dynamic and contemporary. We made shareable assets, stickers, and interactive stories to fuel our engaged fandom with more excitement and dialogue.