Noom’s B2B efforts focus on translating its health philosophy into engaging, real-world experiences for partners and industry audiences. At the center of this work is HLTH, the largest health industry conference of the year, where Noom appeared as a main sponsor through a large-scale experiential booth. The space combined interactive digital screens, a central brand film that set the tone, and a cohesive system of supporting assets to communicate the brand’s mission and approach.

The B2B ecosystem includes educational flyers, product sell sheets, seasonal collages, and modular microsites. Together, these assets create a unified brand experience, allowing Noom’s visual language, thinking, and health-focused philosophy to resonate across both live activations and partner-facing materials.