When Apple TV+ launched, awareness of its original content lagged behind the strength of the Apple brand.

Inspired by SEE, we brought the show’s dystopian future into the real world by documenting ruins overtaken by nature in Abkhazia, Georgia, in collaboration with photographer @exploringtheunbeatenpath. The imagery felt eerily familiar, giving audiences a visceral glimpse into the world of the series.

The post ranked among the top five carousels on @apple since launch, outperforming benchmarks by over 200K+ likes.