Volkswagen’s catalogs used to treat all vehicles equally, resulting in a technical, uniform presentation that missed the chance to connect with customers. For the redesign, we highlighted each vehicle’s unique story and character. The Golf GTD is one of several examples I worked on, where the concept drew from the structure of a dictionary, using meaningful words to capture the car’s essence. The result was a more inviting, visually engaging catalog that balanced narrative, design, and user experience.