Based on Lindy West’s memoir, Shrill is Hulu’s bold comedy about a young journalist determined to change her life without changing her body.

Our challenge was to create a campaign that matched the show’s playful, colorful spirit while feeling culturally fluent. We leaned into the language the community was already using online, creating shareable assets, stickers, and interactive stories that felt native to the conversation and fueled an engaged, expressive fandom.