O.P.I.
OPI is the #1 nail salon brand worldwide, and is committed to provide unlimited shades and the highest quality products. It is a brand that believes in the power of color, and under the tagline “Color Is The Answer” they launch several collections throughout the year.
As a freelancer, I had the pleasure to conceptualize and produce several multi-channel campaigns across broadcast, digital, e-commerce, direct marketing, and brand channels, as well as curated content in different social media channels. And what is even more fun, I also helped design and direct photoshoots for consumer beauty.
Each year, O.P.I.’s Color Collection is inspired in a global destination. For Spring 2020 it celebrated the color, and powerful expression of Mexican culture with a collection called ‘CDMX-Press Yourself’ that captured the essence of a country known for its rich heritage, mesmerizing landscapes, and artistic traditions.
CDMX-Teaser
O.P.I. meticulously selected a palette of shades that portrayed the colors found within the bustling metropolis, and it became a testament of the spirit and creative energy that flowed through the veins of their people.
Intro shades social
E-Commerce & Social