O.P.I.
OPI is the #1 nail salon brand worldwide, committed to offering unlimited shades and the highest-quality products. Rooted in the belief that Color Is the Answer, the brand launches several collections throughout the year.
I conceptualized, directed, and produced multi-channel campaigns across broadcast, digital, e-commerce, direct marketing, and brand platforms. I also curated content for OPI’s social channels and designed and directed photoshoots for consumer beauty.
CDMX
Each year, OPI’s Color Collection is inspired by a global destination. For Spring 2020, the brand celebrated the vibrancy and expressive spirit of Mexican culture with CDMX-Press Yourself—a collection that captured the essence of a country known for its rich heritage, mesmerizing landscapes, and artistic traditions.
CDMX-Teaser
OPI meticulously curated a palette of shades inspired by the colors of Mexico City’s vibrant metropolis, creating a collection that stands as a testament to the spirit and creative energy flowing through its people.
Intro shades social
E-Commerce & Social