Heinemann is the main Duty Free store in Germany. Despite more and more people flying by plane each year, consumers do not see the advantages of buying at an airport.

In German, ‘to have birds in your head’ means to be insane — so in order to shift the general perception about Heinemann, and to prove that shoppers aren't crazy, we created an eye-catching Integrated Campaign demonstrating how our expert flyers aren't crazy, they get the best deals out of Duty Free shops.

Our colorful campaign was very well received among customers and workers, helping to change perceptions and increase sales considerably.